As you can imagine, we are all over this. The Silver Marketing Association (SMA) supports promotes best practice and ethical marketing to the mature market. This means everything from promoting causes like the Age Friendly Employer Pledge to undertaking important research work into the various aspects of the silver sector. They champion businesses in the sector – Silver Magazine included – and the business awards are a highly contested badge of honour for those who win. Here are the Silver Marketing Association awards.

About the awards

These awards recognise and celebrate the companies and organisations that have delivered a successful marketing campaign in the last year, focusing on the older demographic and showing creativity, empathy and measurable results. The entries are judged by a brilliant lineup of informed and impartial judges. The awards’ headline sponsor this year is Boom Radio – so the host for the event will be Boom co-founder and presenter David Lloyd (below). We’ve seen him speak before and he’s hugely entertaining – worth going to the event just for him!

In alphabetical order, the shortlisted entries in each category, together with the sponsors, are:

Best Radio/Podcast Campaign – sponsored by Senior Response

Shortlisted:

• Age Co – Things Get Better with Age Co
• Boom Radio & One Traveller – One Traveller radio campaign
• Intergenerational England – The Talking Generations Podcast
• Vintage Travel – Vintage Travel – Silver Awareness

Best Print Campaign – sponsored by Saga Magazine

Shortlisted:

• Age Co– Things Get Better with Age Co
• Alfa Travel – Alfa Travel 2024 brochure
• BlueStar Media & Silver Travel Advisor – Silver Traveller Magazine
• BlueStar Media & Ambassador Cruise Line – Ambassador Cruise Line – Fair Winds Magazine

Best Outdoor Campaign – sponsored by Mash Marketing

Shortlisted:

• Centre for Ageing Better - Age Without Limits
• The Kite Factory and Don’t Panic – Oxfam – Staying In The Fight
• YourStride – Grassroots Bowls Clubs

Best Direct Mail Campaign – sponsored by Eight Days a Week Print Solutions

Shortlisted:

• Audley Group – Audley Luxury Retirement Villages
• Granite & TREND Transformations – Merry Christmas
• McCarthy Stone – Time to open a new chapter

Best Social Media Campaign – sponsored by Silversurfers

Shortlisted:

• Accord Marketing & Ambassador Cruise Line –  Ambassador Cruise Line
• Ageism Is Never In Style – #ILookMyAge
• Granite & TREND Transformations – Sustainable Kitchen Makeover

Best TV Campaign – sponsored by ITV

Shortlisted:

• Accord Marketing & Ambassador Cruise Line Ambassador Cruise Line – Enjoy yourself
• The Kite Factory and Don’t Panic – Oxfam – Staying In The Fight
• TVADSWORK and Doro – The Doro TV Commercial’ Campaign

Best PR Campaign– sponsored by Marketing Radar

Shortlisted:

• Finn Partners & The Advantage Travel Partnership  – Travel Triumph: Targeting the Silver Traveller for The Advantage Travel Partnership
• LOTUS & Visit Guernsey – Visit Guernsey – Renoir in Guernsey; 1883
• Wallacea Living – The Time of Your Later Life

Best Digital Marketing / Age Tech campaign – sponsored by AgeSpace

Shortlisted:

• CareCall – CareCall
• Dementia Adventure and Freddie’s Flowers – Blooms of Connection: Celebrating Dementia Adventure’s 15th Birthday with Freddie’s Flowers
• Granite & TREND Transformations – Digital Lead Generation Campaign
• Mistral Hotel – Singles in Crete & Copywrite That - New Sunday Best Friend

Best Overall Multi-Channel Campaign – sponsored by Precision Platinum

Shortlisted:

• Accord Marketing & Ambassador Cruise Line – Ambassador Cruise Line – Enjoy yourself
• Centre for Ageing Better – Age Without Limits
• McCarthy Stone – Time to open a new chapter
• Wallacea Living– The Time of Your Later Life

Good luck to everyone taking part! The awards will be presented at a sparkling drinks reception on Tuesday 25 June 2024 at the Cavendish Centre, London W1 from 17:30 -18:30 following the Silver Marketing Summit.

Please contact enquiries@silvermarketing.org if you would like to attend the Silver Marketing Association awards.

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The post Silver Marketing Association business marketing awards appeared first on Silver Magazine.

The Silver Marketing Summit is fast approaching, on Tuesday 27 June. As sponsor for the Best Social Media Campaign award, we’re VERY PROUD to be part of celebrating the growing world of silver marketing. And the Silver Marketing Awards are just about to happen.

Hosted by Derek Jones, a veteran of the entertaining travel industry, the awards will showcase and celebrate exceptional campaigns in the mature marketing industry. Furthering the exposure of companies who are working towards a media landscape more representative of the older age range in the UK.

It’s not just an awards night though

The winners will be announced at the Silver Marketing Association Business Awards. The awards take place following the Silver Marketing Association’s Summit on 27 June, at the Cavendish Centre in London. Tickets for the Summit are still available, as well as tickets for virtual attendance. 

Read about the Silver Marketing Awards – Unveiling the Silver Business Awards

And the nominees are…

Best Print Campaign – sponsored by Radar

• Alfa Travel – Alfa Travel Brochure
• Bray Leino – Have you heard about Gine?
• Silver Travel Advisor – Silver Traveller

Best Digital Campaign – sponsored by SilverSurfers

• Action Alliance – Age Action Alliance launch
• Autumna – Targeted Shortlist
• Noon, in association with Vision Express and The Forth Angel – See Yourself Differently in Mid Life
• Real Response Media – World of Cruising 

Best Direct Mail Campaign – sponsored by Eight Days a Week

• Greensleaves Care –  Greensleaves Care Winter campaign
• Hodge – Mortgages as Unique as Your Clients
• JG Travel Group – Less is More

Best Social Media Campaign – sponsored by us! 

• Accord Marketing & Ambassador Cruise Line – Lead Generation
• Jam & Staysure – Travel Worth Doing Right
• The Bias Cut – Ageism is Never in Style

Best TV Campaign – sponsored by Hodge 

• Bray Leino – Have you hear about Gina?
• Precision Creative and Media – Stannah Stairlifts – “Find Teddy”
• Saga – You’re not wrong
• The Kite Factory & Don’t Panic – WaterAid: What Jack gave

Best Radio Campaign – sponsored by LBC

• Accord Marketing & Olympic Holidays – Welcome to our home
• Boom Radio – Oddfellows friendship month
• Boom Radio – Kelvin Furniture retirement clearance sale 
• McCarthy Stone – Peace of mind

Best PR Campaign – sponsored by Mash Marketing

• Anything But Grey – Saga Exceptional
• DAPS Agency Ltd – Boosh Foods Bone Broth
• Finn Partners – the St. Helena 
• LOTUS (in collaboration with the Spanish Tourist Office) –  Spain Sustainability Day

Best Multi-Channel Campaign – sponsored by Precision Creative and Media

• Bray Leino – Have you heard about Gina?
• Centre for Ageing Better – Age friendly employer pledge
• Saga – Experience is Everything
• Silver Travel Advisor – Silver Travel Tours

We’ll see you there!

The Silver Marketing Association Summit is being held at the Cavendish Centre, Duchess Mews, London, W1G 9DT.

After a day of insightful talks and discussions, involving people from organisations like ITV, Daily Mail, and the National Innovation Centre for Ageing, to name a few, the Silver Business Awards will be presented at 17:30, following the summit’s finish at 16:45. Sparkly drinks will be served after the awards, until 19:00, for you to enjoy whilst celebrating and networking. 

We don’t want anyone getting getting lost. Oxford Circus, and Regent’s Park are the closest underground stations. Use the Victoria, Central, or Bakerloo line to Oxford Circus station. Or, head to Regent’s Park station using the Bakerloo Line.

Registration and networking begins at 9:00 (coffee and pastries provided), with events and talks promptly kicking off at 9:25. See the full summit itinerary here. 

Lana Hall

Lana can usually be found spinning her collection of records, or writing odd poems in her phone notes. Her mixer of choice is a ginger beer, and you’ll never find her away from the sea for more than a few weeks.

The post Behold! The Silver Marketing Awards Shortlist! appeared first on Silver Magazine.

In the competitive world of business, finding ways to stand out and generate attention is essential. So if you’re working within the 40+ market, you need to know about the Silver Business Awards.

Beyond the allure of the trophies and accolades, there are a number of benefits to be gained from entering and, ultimately, winning these prestigious honours. 

Silver Magazine is very proud to be a sponsor of the inaugural Silver Marketing Association Business Awards. Let’s tell you a bit more about them and why you should enter…

Enhanced credibility and reputation

Participating in business awards instantly elevates your company’s credibility and reputation. By undergoing a rigorous evaluation process, you showcase your commitment to excellence and industry leadership. 

Winning an award – or even being shortlisted – demonstrates to clients, partners, and stakeholders that your business has been acknowledged as a trusted and exceptional player in your field. This validation builds trust and confidence, opening doors to new opportunities and partnerships.

Amplified brand visibility and exposure

…social media platforms often showcase award recipients, giving your brand valuable exposure to a wider audience

Business awards provide an unparalleled platform to increase brand visibility and exposure. They attract significant media attention, allowing your company’s achievements to be highlighted across various channels. As an example, Silver Magazine will be live Tweeting the winners, publishing a full report after the event, and doing some focus features on winners and runners-up. And that’s just us.

Media outlets, industry publications, and social media platforms often showcase award recipients, giving your brand valuable exposure to a wider audience. This increased visibility can lead to enhanced brand recognition, increased customer interest, and expanded market reach.

Differentiation and competitive advantage

In a crowded marketplace, standing out from the competition is vital. Business awards offer a unique opportunity to differentiate yourself from your rivals. Entering the awards also gives you a chance to check into your own progress and plans. Through the application process, you delve deep into your business’s strengths, achievements, and unique value proposition. 

This exercise not only helps you refine your messaging but also uncovers areas where you excel. By emphasising your award-winning status, you establish a competitive advantage that sets you apart from others in your industry, attracting both clients and top talent.

Employee motivation and recognition

Winning a business award is not only a testament to the company itself, but also a recognition of the hard work and dedication of your employees. Being acknowledged for their contributions boosts morale, instils a sense of pride, and fosters a positive work culture. 

Employees become motivated and inspired to continue performing at their best, knowing their efforts are valued and recognised by the wider business community. The recognition generated by business awards can also attract talented individuals seeking to join an award-winning team.

Networking and industry connections

The relationships formed through business awards can have long-lasting benefits…

Participating in business awards offers invaluable networking opportunities within your industry. Award ceremonies and events bring together industry leaders, influencers, and fellow nominees, creating an environment ripe for forging new connections. Networking with peers, judges, and sponsors can lead to collaborations, partnerships, and future business ventures. The relationships formed through business awards can have long-lasting benefits, expanding your professional network and opening doors to mentorship, knowledge sharing, and growth.

So what are you waiting for?!

In the competitive world of business, seizing opportunities to shine is paramount. Business awards offer a multitude of benefits, from enhancing credibility and reputation to amplifying brand visibility and differentiation. They provide a platform to celebrate and recognise the achievements of your company and employees while creating invaluable networking opportunities. Embrace the power of business awards, and position your business at the forefront of recognition, success, and continued growth.

The awards will be presented at a sparkling drinks reception on Tuesday 27 June 2023 at the Cavendish Centre, London W1 from 17:00 -19:00, hosted by the inimitable and entertaining Derek Jones, and following the Silver Marketing Sunmmit.

Read more: How to make your business successful and competitive in uncertain times

Sam Harrington-Lowe

Sam is Silver’s founder and editor-in-chief. She’s largely responsible for organising all the things, but still finds time to do the odd bit of writing. Not enough though. Send help.

The post Unveiling the Silver Business Awards: unlocking success and recognition appeared first on Silver Magazine.