Modeling Archives - Silver Magazine https://silvermagazine.co.uk/tag/modeling Generation revolution - your Coming of Age Thu, 05 Sep 2024 14:48:17 +0000 en-GB hourly 1 https://silvermagazine.co.uk/wp-content/uploads/2021/11/cropped-File-25-11-2021-14-52-43-1-32x32.png Modeling Archives - Silver Magazine https://silvermagazine.co.uk/tag/modeling 32 32 The rise of the silver influencers (and how you can join them) https://silvermagazine.co.uk/the-rise-of-the-silver-influencers-and-how-you-can-join-them?utm_source=rss&utm_medium=rss&utm_campaign=the-rise-of-the-silver-influencers-and-how-you-can-join-them https://silvermagazine.co.uk/the-rise-of-the-silver-influencers-and-how-you-can-join-them#comments Fri, 25 Jun 2021 10:56:24 +0000 https://silvermagazine.co.uk/?p=3382 Think that Instagram influencers are all twenty- and thirty-somethings? Think again… Instagram’s allure is drawing the over-50s in their droves. Just two years ago, those aged 50 and over accounted for 8% of the platform’s users; now, the number stands at 14% – and is anticipated to keep growing at a steady rate. It may not sound like much but, take into consideration the photo-based social outlet boasts 1 billion active users each month, and this equates to a massive 140 million individuals, many of whom are influencers. So how do you get to be a mature influencer? Influencers post curated images to offer guidance and insights around a particular subject, and often partner with companies to encourage brand awareness. It’s big business, too: the influencer marketing industry is predicted to be worth $15 billion by 2022, with the average influencer able to charge $10 (£7.60), per 1000 followers, for a sponsored post. Nikki Garnett, 53 – @midlifechic For many influencers aged over 50, it’s more than just an avenue through which to generate extra income. ‘I don’t see myself as an influencer…I do it for the community of people that have gathered there,’ reveals 53-year-old Nikki Garnett (@midlifechic), who [...]

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]]> Think that Instagram influencers are all twenty- and thirty-somethings? Think again…

Instagram’s allure is drawing the over-50s in their droves. Just two years ago, those aged 50 and over accounted for 8% of the platform’s users; now, the number stands at 14% – and is anticipated to keep growing at a steady rate.

It may not sound like much but, take into consideration the photo-based social outlet boasts 1 billion active users each month, and this equates to a massive 140 million individuals, many of whom are influencers. So how do you get to be a mature influencer?

Influencers post curated images to offer guidance and insights around a particular subject, and often partner with companies to encourage brand awareness. It’s big business, too: the influencer marketing industry is predicted to be worth $15 billion by 2022, with the average influencer able to charge $10 (£7.60), per 1000 followers, for a sponsored post.

Nikki Garnett, 53 – @midlifechic

For many influencers aged over 50, it’s more than just an avenue through which to generate extra income. ‘I don’t see myself as an influencer…I do it for the community of people that have gathered there,’ reveals 53-year-old Nikki Garnett (@midlifechic), who shares her Lake District life with 24,000 followers. ‘It [her Instagram and blog] never has, and never will have, making money as an objective.’

 

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A post shared by Midlifechic (@midlifechic)

David Evans, 65 – @greyfoxblog

‘By far the largest age group following me is those aged 25-34; only a tiny percentage are my age,’ explains 65-year-old Londoner, David Evans (@greyfoxblog), who has accumulated over 30,000 followers since December 2011. ‘They may like a classic style of dressing, or simply seeing Harry, my Labrador Retriever, I don’t know. But it suggests that the age of an Instagrammer is not a significant factor.’

 

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A post shared by David Evans (@greyfoxblog)

 

Angelique Miles, 53, @angeliquemiles

This is a sentiment echoed by Evans’ peers. ‘I feel like it’s because I’m over 50 that I get the traction I do, and not in spite of it,’ states 53-year-old New Yorker Angelique Miles (@angeliquemiles), who has accrued almost 50,000 followers since 2014. With a predominant focus on fitness, there’s no denying Miles has an enviable figure – for any age – and says her profile draws in younger people, ‘who tell me, “If I can look like this at 53, then I’m going to follow you!”’

 

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A post shared by Angelique Miles (@angeliquemiles)

 

Irvin Randle, 58, @irvinrandle

Meanwhile, Houston-based Irvin Randle (@irvinrandle) believes a lack of understanding around the reality of older generations is piquing the interest of younger users. Aged 58, he boasts 349,000 followers. ‘Millennials and Generation Z don’t know too much of the process of ageing, how to age gracefully. I’m showing that, at this age, I can wear anything I want by keeping it grown and sexy [with] different elements of style.’

 

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A post shared by too grown. (@irvinrandle)

 

Mature influencers generate a greater sense of trust

Another aspect that’s undoubtedly drawing followers to older influencers is a sense of genuineness. Whereas many in their teens, 20s, and even 30s happily spend hours changing outfits to pose for different photos in various locations, this prospect holds notably less appeal for their more mature cohorts. They tend to post on a more spontaneous basis. As such, authenticity shines through – an aspect 86% of Instagram users attach the most importance to when scrolling through images.

‘I try to be as authentic as possible. If I don’t have something to say, I don’t post,’ states Miles. ‘The brands I usually work with are skincare and beauty, so I do curate content for that. But for general content, I don’t really curate anything. It’s not a case of, “Oh, that’s some good light, let me take a photo”.’

I try to be as authentic as possible. If I don’t have something to say, I don’t post

Evans concurs. ‘My posts are a bit rough at the edges, as I do not have a professional photographer or the highest video and image editing skills,’ he says, while Garnett shares that her followers resonate with the fact her images are ‘real’.

‘I don’t have a planned schedule, I simply post when I feel I have something interesting to say, an outfit I particularly love, or if something exciting is happening in my life,’ she agrees. ‘I think people follow me because I’m living quite an ordinary life that they can relate to. Whenever somebody who follows me meets me in real life, they always say that I’m exactly the person they thought I was.’

However, as Randle notes, it’s important to appreciate the fine line between curation and making an effort – especially once you become recognisable. ‘I do not feel pressure… to maintain a certain image or lifestyle. [But] I used to run to the corner store looking any kind of way. I learned from that! Someone took a pic of me and posted, “We caught Grandad out and about.” When I saw that, I looked a mess. [Now] when I go into the public as a public figure, I make sure everything is in place.’

Meet the men over 50 proving age is just a number

Breaking down ageist barriers

While consumers are welcoming older influencers with open arms, it’s been a much slower story with respect to brands. Attitudes are shifting, but at a more gradual rate.

‘In 2014, I was asked by a brand not to use any pro-ageing hashtags or publicise the fact I was over 40,’ Garnett reveals. ‘That wouldn’t happen now, but lots of brands still shy away from using older women unless they’re including one to tick a box.’

In 2014, I was asked by a brand not to use any pro-ageing hashtags or publicise the fact I was over 40

Over in the US, Miles finds herself approached by a mix of brands. ‘Some approach me that are for the 50-plus market, but there are others where age is never even mentioned. Sometimes the brand will be a product for people my age – something anti-ageing, or anti-wrinkle. I like that, as it opens me up to more brand partnership opportunities.’

And even images posted by brands themselves can be quite ageist – purposefully or not. ‘I do see menswear companies on Instagram focus on a younger audience, rather than trying to attract an older (and arguably more affluent) demographic,’ remarks Evans.

Continuing the fight

It’s essential that mature influencers such as Miles, Evans, Randle and Garnett continue to bust stereotypes and highlight the positives that abound in the over-50 lifestyle; and, in turn, hopefully more will continue joining their ranks to up the ante.

‘I do my best to challenge all preconceptions of middle age,’ says Garnett. ‘Because those of us who are heading into it now are completely different to any generation that has gone before.’

As follower statistics and engagement figures reflect, when it comes to social media, age is ultimately nothing but another number. As Evans eloquently states: ‘Ageing is a continuum which we all follow, and there is nothing particularly different in human terms about someone who is 20 when compared with someone of 50. We all like similar things in life.’

So you want to be a mature influencer? How to get in on the ‘gram…

When posting on Instagram, authenticity is essential. But what else can you do to successfully venture into the world of influencing

  • Perseverance is key. ‘It doesn’t come overnight,’ says Miles. ‘It took years for me to get to this point. Keep plugging away.’
  • Use hashtags. Whatever you post an image of, add some hashtags in the caption – this allows users to find your pictures and engage. Look to other accounts for inspiration around what works for different topics.
  • The Instagram algorithm prioritises the feeds of those who like other people’s photos and respond to comments on their own. ‘I try to respond to every comment and DM [direct message], within reason,’ Miles reveals.
  • Make an effort – but not too much. ‘Make sure your images and videos are as good as you can but, perversely, don’t make them too professional, or it will look like a promotional account,’ shares Evans.
  • Don’t buy followers to boost your profile. ‘Brands in the past have been tempted by numbers, and not questioned why an account has grown magically only after a few hundred posts,’ Evans explains. However, ‘while they [were] slow on the uptake, most are now wise to that.’
  • Have a niche. ‘For maximum expansion, focus on one theme,’ Evans suggests. These types of feeds ‘attract followers as they have predictable content.’ Garnett adds that choosing a specific topic you have a passion for (such as travel, fashion or gardening) means posting ‘will never feel like a drag.’
  • Take the lead from your followers. ‘Posting pics and seeing the reaction of my fans…gives me that extra push of what they want to see,’ Randle reveals.
  • Just go for it. ‘You might miss out and never have that chance again,’ explains Randle. ‘I almost did – [but] now look at the outcome. Taking that first step is hard, but do it!’

 

 

 

 

 

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]]> https://silvermagazine.co.uk/the-rise-of-the-silver-influencers-and-how-you-can-join-them/feed 1 10 men over 50 proving that age is just a number https://silvermagazine.co.uk/10-men-over-50-proving-that-age-is-just-a-number?utm_source=rss&utm_medium=rss&utm_campaign=10-men-over-50-proving-that-age-is-just-a-number https://silvermagazine.co.uk/10-men-over-50-proving-that-age-is-just-a-number#comments Mon, 10 Jun 2019 08:22:15 +0000 https://silvermagazine.co.uk/?p=1266 Instagram and blogging is often seen as women’s territory but a growing army of awesome men are proving that wrong. Instagram is home to literally thousands of men over 50 ‘living their best lives’. And yes, we hate that expression too, but it kind of fits. Finding themselves modelling in their 50s and 60s, these guys are coming from a number of different places – whether it’s about the beard, the fitness, the tattoos or the lifestyle – or all of the above. We took some time to find out a bit more about what makes some of them tick, and what they do when the cameras are off…   Philippe Dumas @dumphil Philippe Dumas is 65 and lives in Paris. He worked for 25 years as a unit manager in the movie business before starting modeling three years ago. Loves animals and has a Scottish fold cat named Arsene, whom you can see plenty of on his IG feed, lots of tails and paws! Amazingly he’s single. “I love sports and take ballet classes. Age is just a number. Youth is in your head,” he says.   View this post on Instagram   Revisited business look. Fed up with [...]

The post 10 men over 50 proving that age is just a number appeared first on Silver Magazine.

]]> Instagram and blogging is often seen as women’s territory but a growing army of awesome men are proving that wrong.

Instagram is home to literally thousands of men over 50 ‘living their best lives’. And yes, we hate that expression too, but it kind of fits. Finding themselves modelling in their 50s and 60s, these guys are coming from a number of different places – whether it’s about the beard, the fitness, the tattoos or the lifestyle – or all of the above. We took some time to find out a bit more about what makes some of them tick, and what they do when the cameras are off…

 

Philippe Dumas

@dumphil
Philippe Dumas is 65 and lives in Paris. He worked for 25 years as a unit manager in the movie business before starting modeling three years ago. Loves animals and has a Scottish fold cat named Arsene, whom you can see plenty of on his IG feed, lots of tails and paws! Amazingly he’s single. “I love sports and take ballet classes. Age is just a number. Youth is in your head,” he says.

Nick Pearce

@therealnickpearce
Nick Pearce is 53 and lives in Cheltenham UK. He was a model in his early 20s after winning a national model competition, then became a professional snooker player for 15 years, playing on BBC and Sky Sports. “In my 40s I became a father of three, and before turning 50 was asked to model again; now I’m signed to agencies in London, Paris and Hamburg and have also acted this year in two major British TV shows,” he says. “Also I work as a teaching assistant in a special needs school since 2010.”
His life motto? “Family comes first, then life can be enjoyed.”

 

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A post shared by Nick Pearce (@therealnickpearce)

 

Alessandro Manfredini

@threalalessandromanfredini
Alessandro Manfredini is first and foremost a sculptor, and is also a graphic designer. “In the past five years fashion has come into my life,” he says, “and for fun I enjoy playing the model!” What motto does he live his life by? “Amici a tavola e un buon Lambrusco! Friends at the table and a good Lambrusco.”

 

Greg Berzinsky

@berzinsky
Greg Berzinsky originally hails from Pennsylvania with a European and Russian heritage. Growing up he was the tall skinny kid who didn’t fit in, but as he’s grown into his own skin and self, he’s taking the world by storm. He’s one of the good guys and his faith is strong. His motto? “You are not your own boss. Work is unto the Lord. Keep on growing.”

 

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Fall Ahead –the chill this morning has me thinking all things Autumn. #tbt 1📷@philatawgrapher @rideandsons Jacket

A post shared by Greg Berzinsky (@berzinsky) on

 

Martin Kuhlmann

@martin_kuhlmann
Half Greek and half German, vegetarian Martin lives in Berlin but spends plenty of time in Greece (Athens & Thessaloniki). He’s a big snowboarder and loves tennis, yoga, jogging – and chess! He doesn’t drink or smoke but his secret weakness is chocolate. “I’m always trying to develop myself as a person and my motto in life is to be good to yourself, to all human and living beings, and appreciate the environment.”

 

Francisco Cipriano

@fcipriano
Francisco Cipriano models literally all over the world and loves what he does, but is now also working on new projects close to his heart and his love of Portugal. “Life is not about finding yourself. Life is about reinventing yourself,” he says. And proves it, as guide and narrator for a documentary called Movement. The film aims to provide the viewer with an awe-inspiring insight into the lives of not so ordinary people, traveling around Portugal’s countryside and coast in a captivating way. Read about it here.

 

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A single picture can tell you lots of stories. But this one is kind of special. Last session from this year summer break. 20 days of surf, sun, ocean, sunset & early mornings, fresh bread, family and friendship. Its good to slow down a bit. It’s amazing to be in a place where I’m all the time but where I still have so much to discover. The world come together in this place. Thanks Richard de Wit and @ilsankerphoto for the afternoon gin&tonic, even if the dinner was just an omelette. The waves were amazing that morning. @danishwoodsm for sharing your amazing van to the word! Perfection I must say. You guys Alessandro Bigotti @alessia_gio77 and Eric Rico Cerlo for the company in the rocks! To you @vagabondnotes for been the first one to have it in your camera forever. Thanks! It’s your turn now. Trust me! @diana85sa forget about Berlengas … It’s just a rock! … @alijohnwatts for the big effort in that grey wet morning…. @jorgeduarte2427 and @tt_duarte42 let’s do more next year. And you my friend @liquidph2oto for the captures in your camera. … also this one! To the other Alessandro @explorationsofhumanity … we miss you. We have you in our hearts in each wave we surf! Come back soon. |EVERYBODY NEEDS A PLACE IN THE SUN | #atlanticocean #portugal #surfingdays #thetrickytraveler #everybodyneedsaplaceinthesun #baleal #peniche #surfingdays #thebestplacetobe#surfinginportugal #finallyinholidays #vanlife #excelwetsuits @livestoked magic board !

A post shared by Francisco C. (@fcipriano) on

 

Manos Pintzis

@manos_pintzis
Manos is 50 years and lives Athens, Greece. He’s a family man, with two kids, and for 20 years has been an actor, graduating into modelling in more recent years. “I love jazz, I travel, love movies and the theatre. I’m a lover of classical things,” he says. “My motto? ‘It’s never too late for a big change.’”

 

Craig Harris

@craigbharris

Craig is from Melbourne, Australia. “I am interested in, but not limited to fashion, lifestyle, cars, food and fitness,” he says. He’s model and an ambassador for AU Life Pilates. Out and proud, he’s got a great YouTube channel – links are all on his Insta account.

 

 

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A post shared by Craig Harris (@craigbharris)

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